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Assistance with Assistants

Assistance with Assistants

In recent years we’ve had assistants who want instant fame but don’t have the passion and don’t want to put in the time or effort to master hairdressing. In the culture of instant gratification in which we now live, what should we do to help the next generation appreciate a craft that takes years to master?

Austen, the reality is that the generation we are training now is different from mine, yours, and those of recent years. I could spend hours explaining the differences but I suggest you watch some of the online content from business consultant Simon Sinek. Once you accept the challenges are different, you begin to realise that the solutions must also be different. Sadly, we continue to train in the same way that we have done for as long as I can remember. Yes, we have had improved syllabuses and changes to processes but, to put it simply, we pay as little as we can to trainees while taking as long as we can to train them because we need them to fulfil mundane roles in the salon. This does not appeal to the ‘now generation’.

Okay, many are screaming at me in defence of the system, but would a trainee doctor spend one day a week learning medicine and the other four changing beds and mopping the floors? Of course not, because they need to be treating patients as soon as possible. Answer me this: if you trained someone in practical skills all day every day, how long do you think it would take them to become income producing?

There are many salons that invest their time and money on in-salon training, but there are also too many that send their trainees off to college for 30 days over three or four years to achieve qualifications most salon owners would not accept as good enough.

So, what do I think the solution is? Well if the ‘true investment’ in any trainee is the cost of 90 days of training, then why not make this investment up front? Trainees could be on the floor sooner and earning money for you (and themselves) much more quickly.

This now becomes far more appealing to the ‘now generation’, but why stop there? Surely this type of fasttrack training would appeal to anyone, of any age, who may be considering hairdressing as a career change?

During their training they could also be come ‘social trainees’, just as at 3·6·5 we train stylists to become ‘social stylists’, sharing their progress and the fun and exciting events and courses that they attend. This way they create interest among their friends, which may even lead them to want to go into hairdressing as a career.

Going back to your original question, you mentioned ‘a craft that takes years to master’. Master yes, but learn to an acceptable standard, no. Our industry has a shortage of stylists NOW. Salons that apply outside-the-box thinking to training will be the winners in the long term.

We need to provide fast and exciting training with a decent level of salary as this generation learns, and provide opportunities to earn good salaries in the future. This comes from charging higher prices, which comes from delivering a higher quality customer experience, which comes from truly valuing ourselves as professionals… if we don’t, then sadly, you and I will be having the same conversation for years to come.

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Posted in: Business Building Tips, Ken's Clinic, Published Articles

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